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  • Writer's pictureLaura Pamatian

Liquidity v Marketability in Real Estate Investment and the impact Tokenization can have on each.

Real estate investment can be a lucrative way to grow your wealth, but it's important to understand the nuances of the market before diving in. One of the key factors to consider when investing in real estate is liquidity and marketability. These terms may sound similar, but they have distinct meanings that can impact your investment strategy. In this blog post, we will explore the differences between liquidity and marketability in real estate and the impact tokenization can have on each. By the end of this article, you will have a better understanding of which may be more important - liquidity or marketability. So, whether you are a seasoned investor or just starting out, keep reading to learn more.



Liquidity and marketability are two closely related but distinct concepts in finance. While they both refer to an asset's ability to be bought and sold quickly, there are important differences between them.


Liquidity refers to how easily an asset can be converted into cash without a significant loss of value. Highly liquid assets can be sold quickly and with minimal transaction costs, while illiquid assets may take longer to sell and may require a larger discount to attract buyers. Examples of liquid assets include stocks, bonds, and currencies, while real estate and private equity are typically less liquid.


Marketability, on the other hand, refers to the ease with which an asset can be bought and sold in a specific market. An asset that is highly marketable can be easily traded in an active market with a large number of buyers and sellers, while assets that are less marketable may be more difficult to trade or may require specialized knowledge to value. For example, a widely traded stock on a major exchange is highly marketable, while shares in a small private company may be less marketable.


One way to understand the difference between liquidity and marketability is to consider the factors that affect each concept. Liquidity is influenced by the overall supply and demand for an asset, as well as by the ease with which that asset can be bought and sold in a particular market. Marketability, on the other hand, is influenced by factors such as the size and depth of the market, the level of competition among buyers and sellers, and the transparency of pricing and other market information.


In general, highly liquid assets tend to be more marketable, as they are easier to trade and attract a larger number of potential buyers and sellers. However, it is possible for an asset to be highly marketable but less liquid, or vice versa. For example, a piece of fine art may be highly marketable due to its rarity and historical significance, but it may be difficult to sell quickly without sacrificing value.


The tokenization of real estate can have a positive impact on liquidity and marketability. Here are a few ways it can do so:

  1. Fractional Ownership: Tokenization allows for fractional ownership, which means that investors can buy and sell smaller ownership shares in a property. This can increase liquidity, as it opens up investment opportunities to a larger pool of investors who may not have been able to afford the full price of the property.

  2. Reduced Transaction Costs: The use of blockchain technology in tokenization can lead to reduced transaction costs, as it eliminates the need for intermediaries such as brokers and lawyers. This can make buying and selling real estate assets more cost-effective and streamlined, which can increase marketability.

  3. Access to Global Markets: Tokenization can make it easier for investors to access real estate assets in different parts of the world. This can increase marketability, as it expands the potential buyer pool for a particular property.

  4. Increased Transparency: Tokenization provides a transparent, secure and auditable record of ownership and transaction history on a blockchain. This can increase trust and confidence among investors, leading to increased marketability.

The success of tokenization depends on various factors such as the quality of the underlying asset and the efficiency of the tokenization platform.


In summary, while liquidity and marketability are related concepts, they refer to different aspects of an asset's tradability. Liquidity is concerned with the ease of converting an asset into cash without significant loss, while marketability is concerned with the ease of buying and selling an asset in a particular market. Understanding the difference between these concepts is important for investors looking to build a diversified and efficient portfolio.

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